The first job was neither advertising nor agents: it was the store. The site was reviewed with a buying-experience lens and whatever stood between the visitor and the payment was fixed. There is little point bringing traffic to a store that loses people on the way.
The agent that closes the purchase
Then the agent came in. It does not just inform: it builds the order and sends the payment link inside the same conversation, without sending the customer off to find the product again.
And it does something almost no ecommerce covers: it reviews the carts left half-finished and writes to whoever did not complete payment. That sale was already won and was being lost at the last step.
The underlying problem
One single picture of the business
The dashboard that brings together sales from the own store and the two marketplaces in real time was built. For the first time there is a single number to look at.
In parallel, full advertising measurement runs: from the ad to the attributed sale, with every order storing where it came from.
What is coming
The next step is to unify the whole operation in a single system: conversations from all three channels, the CRM, the point of sale and the shipping flow. Today much of that lives in spreadsheets and loose messages — the order is typed by hand, announced in a group chat, and the tracking number uploaded separately.
The goal is not technology for its own sake: it is that nobody ever types the same thing twice again.
The campaigns with full measurement have been running for a little over a month. Figures will be published when there is a close that holds up to comparison.